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About LEO

Be rewarded for taking online surveys. It's free, easy, and fun! 

 

What is LEO? 

Simply put, LEO is an online platform where you can participate in surveys and earn rewards in exchange for your time. Founded in 2004 by Leger, LEO stands as the largest and most trusted panel of its kind in Canada—and is now quickly expanding in the US. With a diverse community of more than 400,000 members in North America, LEO proudly supports Leger's researchers in delivering valuable market research insights. 

 

What can I do on LEO? 

Take surveys 

Of course, online surveys are the main reason to sign up for LEO. For each survey you complete, you earn points redeemable for rewards like PayPal transfers, gift cards, etc.  

 

Participate in monthly contests 

For each survey you complete, you'll also receive chances to participate in our weekly and monthly contests. You can also get more chances by inviting your friends to join LEO and by completing the question of the day.   

Psst: Our members love our contests! Depending on the week or the month, prizes can range from prizes in cash to different gift cards, or even donations in your name to a particular foundation!   

 

Earn badges 

You'll earn badges when doing certain actions, like completing surveys of a specific length or inviting friends to join LEO. When you earn a badge, you can redeem it in its dedicated section for LEO points, Aeroplan points, or chances to participate in our contests! 

 

Answer the question of the day 

The questions of the day are questions submitted by LEO members for LEO members. Each day, a new question is displayed on the platform's homepage. You can answer it with just one click and collect an additional chance to participate in the monthly contests! 

 

Love, Hate, Rate 

Our Love, Hate, Rate tool allows you to rate anything under the sun, including products, brands, services, companies, etc.  

 

How are my answers and feedback used? 

First of all, rest assured that your answers, data, and identity are 100% confidential. We adhere to strict standards of ethics and confidentiality to protect your information. 

We conduct surveys on behalf of a variety of organizations, including businesses, governments, and more. They all have one thing in common: they want to improve the products and services they offer to the public and to do that, they need to know your thoughts, whether they're good or bad. 

The data we share with these organizations is anonymized to protect your privacy. 

Read more about our Privacy Policy

 

How can I get started? 

We’re glad you asked.  

You simply have to create your account. It’s easy, quick, and free!  

Once your account is created and your profile is completed, you will automatically gain access to the surveys available at that time. You will also be able to bet on contests, invite friends to join LEO, and answer the question of the day. 

Surveys can be answered both on our website or via our app, available on the App Store or the Google Play Store

 

Any questions? 

We’ll be happy to answer them. Please feel free to contact us anytime.